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Do you know that the US is the unbeatable leader when it comes to reading? According to the Stats released by Bookly, the US-based readers kicked off more than 1.2 million reading sessions, way more than the second and third leading countries – China (125,313) and the UK (100,661). The average number of books an average person reads in a year is 12. The number is usually inflated by avid readers. However, the most frequently reported number is four books per year. There is no denying that the figure varies with the demographics and age groups.
You might be thinking that why we are telling you these numbers. The reason is some readers don’t have a record of their reading. In this blog post, we are going to tell all readers about Bookmarks – a simple and necessary tool used to track what you read. Before going into details, let’s take a look at the brief history of the bookmark.
Bookmarks – A Brief History
According to the recent research on the history of bookmarks, there are traces that bookmarks first appeared with the emergence of codices (an ancient manuscript text in book form) in the first century AD. The earliest existing bookmark dates from the sixth century AD and developed in the regions of Europe, Africa, and Asia. The first emerged bookmarks were generally stiff as they were made of wood, bone or gold, or other metals.
In medieval times, bookmarks usually made up of a small parchment strip attached to the edge of folio (or a piece of cord attached to a headband), started getting common among the readers. The first printed books were unique and valuable, so the think tanks at that time decided to introduce bookmarks that don’t harm the book pages. Some of the earliest bookmarks were used at the end of the sixteenth century.
With the advent of advertising and rising literacy rates in the nineteenth century, books became a mainstream product, and the bookmark also became the tool we now know and love, printed on paper and often including a hole with a small string tied through it. Moreover, the tool started to play an essential role in promoting businesses.
Why are bookmarks important?
The question that comes into the beginners’ minds is why do I even need bookmarks? Or do the bookmarks worth discussion? The answer to such questions is the only reliable companion of the readers since the first century AD. It is used to track reading and can be utilized over and over again for various books. Apart from being useful, the vital thing to keep in mind before creating a bookmark is that they should be creative, fun, and engaging that inspire readers and make them use it.
The useful bookmarks are creative ones and do not look like a business card. Those who believe that overwhelming the bookmarks with information and offers can make them look attractive, are thinking wrong and should come up with creativity while creating one instead of filling every last square inch of the bookmark. Bookmarks with a lot of information are solely made for promotional purposes, and therefore, they are less effective. Such bookmarks are more look like a mini-flyer or an unusual business card, and unfortunately, people avoid them to use them between the book pages.
How to Design an Effective Bookmark?
Bookmarks should be creative so that people want to use them while reading a book. They are graphic design products, so it’s essential to make them well-designed by avoiding mistakes of all kinds. However, the first and the foremost step to take before creating a bookmark is to select the optimum size and paper. The most recommended length of a standard bookmark is 5-8 cm wide and 12-21 cm long.
The size mentioned below is the standard one which can be easily fit in every size of a book. Meanwhile, the smallest size of the book is around 14-15 cm long.
Another important thing in creating a useful bookmark is paper. To create a successful bookmark, you need to be very choosy, especially while selecting a paper. It should be reasonably thick, unlike the standard paper, but not as heavy as a card. The perfect paper for a bookmark should be weigh in between 150 and 250 grams per square meter. You should be very picky while selecting a paper. You are required to do additional finishes if you opt for recycled or natural paper. However, if you go for a coated paper with a touch of lamination, it will be a better, time-saving, and effective option as it doesn’t need any extra finishes.
Now comes the design of a bookmark. There are two sides to a bookmark: front and back. You have to fill both sides to make your bookmark more impactful. Leaving the back-side empty makes your bookmark quite unprofessional. It is to remember that leaving one blank doesn’t save you even a single penny, so it’s important to utilize both sides. The front should include a catchy design as it is the first thing where a person sets his or her eyes on while buying a bookmark. Meanwhile, a back should comprise a brief text like a short call-to-action and your contact details, including name, website, email, phone number, and postal address. Apart from this, another essential step to make a successful mark is deciding a bookmark’s appearance, which can be of two types – image-based and text-based.
Mariam writes informative, fun, and fictional short stories. Born and raised in Canterbury, Emily used to work as a content creator in the UK’s top magazine. Despite having a master’s in journalism, she preferred to write stories with happy endings and blogs with something informational and innovative.